'Bike Week' Legal Battle Ends

DAYTONA BEACH -- The Daytona Regional Chamber of Commerce has won its nearly yearlong legal battle to protect its right and that of local businesses to freely use the phrase "Daytona Beach Bike Week" on T-shirts and other goods.
       U.S. District Court Judge Mary Scriven on Tuesday ruled invalid a claim by Holly Hill-based Joe Cool Inc. and its two New York affiliates to have exclusive ownership rights to the name of Daytona Beach's annual spring motorcycle rally, which began in 1939.
       That claim was based on Joe Cool owner Yosef Amar's purchase in 2009 for $87.50 of a state trademark to the phrase Daytona Beach Bike Week.


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