Dealers will now be able to access higher resolution images and zoom into product detail to get a better look and feel for parts compatibility. Enhanced dealer self-services will include “Order History Lookup” and “Favorite Item” for speeding future order entry based on most often ordered parts. The site will include multiple payment options for qualifying dealers plus PayPal will also be available as a checkout option.
Other enhanced features include “Inventory Level Visibility”; Re-order “Wishlist” and real time “Order Shipment Tracking” through various popular carriers. Dealers will also have the capability of setting up multiple users with different levels of access, making their daily operations easier to manage.
“We feel confident that our dealers will find our new website and user interface system simple to use and another valuable tool provided to our Custom Chrome Authorized Dealer network in order for us to continue to be the preferred Industry Partner.” said Holger Mohr, CEO of Custom Chrome. “Custom Chrome has long had a successful dealer only site but we decided it needed to change with the extraordinary growth of eCommerce being conducted worldwide and reflect the way people shop online at their own convenience.”
The live date for the website will be the first week of October 2011.