Colbert Seagraves, Viper Motorcycle Company VP of Marketing and Racing Operations, stated, "Having our first bike roll out the door is a great feeling and having it sold as it leaves is even better. We are very proud of the fact that the first bike to come out of Auburn was sold by our Initial Platinum Dealer Tim Wellborn at the Wellborn Muscle Car Museum in Alexander City, AL and is being purchased by a repeat Viper customer, Mr. Chris Mulrennan. Chris purchased a pre-Ilmor Viper Diamondback in May 2007 and has ridden it over 12,000 miles. After seeing and riding the demo bike in June he made the decision to step up to the next level and purchase a 2012 Viper Diamondback Supercruiser with the Viper/Ilmor 152 C.I. state of the art power-plant."
Chris Mulrennan had this to say about the Diamondback, "It is a beautiful motorcycle and has tremendous power. The Diamondback is in a class by itself, with the improvements they continue to make and the addition of the Viper/Ilmor engine they have hit a home run. I was not a traditional biker but had friends that rode and it looked like fun but all the bikes looked the same and I wanted something more behind the paint. I saw an ad in a bike magazine on the Viper Diamondback and decided to go to Daytona Bike Week and see it in person. After visiting with the Viper folks and seeing the bike I knew it was the one for me. I have been very happy with my 2007 Diamondback but after seeing all the improvements made to the 2012 model and riding the demo with the Viper/Ilmor engine I was sold and put in my order. What impressed me most was the power of the Viper/Ilmor engine along with the custom look, plus the reliability and dependability that is Viper."